Director of Demand Generation
Location: San Francisco
Job ID: 281770
Director of Demand Generation
Reports to: VP of Marketing
Based at: San Francisco, CA Office (SOMA)
Our client offers a full-stack, enterprise-grade
eCommerce platform used by over 10,000 merchants (customers), processing over
150 million transactions, valued at $4 billion in GMV. They combine advanced
eCommerce technology and a desire to solve online seller problems to help
entrepreneurs build and scale profitable companies. Their platform offers:
Online Store (Website)
Billing
Payment Portal
Analytics
Security
Revenue Maximization
And even full-service Subscription Management
We are looking for a true
growth-minded Demand Generation Lead. This individual will be responsible for
the strategy and execution of high-impact marketing programs that are optimized
to deliver results across the marketing and sales funnel while hitting target
metrics, including leads, pipeline, and high ROI across multiple channels. This
position requires a unique blend of marketing operations, creative integrated
marketing plus strong experience with ABM, a love of data and analytics, and people
management. Reporting to the VP of Marketing, you’re a modern marketing
strategist who has a demonstrated track record of growing brands through
successful lead generation.
What You’ll Do Here
·
Develop and lead strategy for
Account Based Marketing (ABM) programs for target accounts.
·
Determine the most appropriate
mix of NAM marketing programs to target existing and new prospects in key
segments to drive revenue (i.e. content syndication, webinars, events, SEM,
direct mail, display, web, and email).
·
Develop team forecasts and
measurements on the impact of demand creation activities on sales pipeline,
revenue, and sales cycle length.
·
Partner cross-functionally with
sales leadership to ensure agreement on priorities and SLAs, adjusting as
required by changing market conditions and emerging opportunities
·
Oversee demand generation budget
and demonstrate quarterly ROI on all cross-team marketing initiatives.
·
Own the marketing technology
stack - evaluate and recommend new technologies to improve process and optimize
performance.
·
Work collaboratively across the
marketing organization to align surround demand with events and programs,
including PR, content, social, and product marketing.
·
Communicate up, down, and across
the organization to ensure the best business outcomes from every demand gen
priority and investment.
Required Experience, Knowledge,
and Skills
·
A degree isn’t required, relevant
startup experience and demonstrated past performance/results will be
considered alongside formal education.
·
You have 5+ years of experience
in a fast-paced, demand generation environment with a SaaS product.
·
You have proven experience
scaling demand generation programs (e.g., outbound marketing, ABM initiatives,
lead nurturing, etc.).
·
You’re a data-driven leader who
has developed shared measurement and tracking of demand generation programs for
marketing and sales.
·
You have a proven record of
supporting sales to meet or exceed pipeline and revenue targets.
·
You’re a team player with
cross-functional project leadership skills.
·
You’re able to leverage
technology including marketing automation, web content management, web
analytics, and business intelligence.
Compensation:
Stock equity
Unlimited vacation time (approved by manager)
Salary commensurate with experience
Conference, learning and development budget approved as
required
Benefits:
Medical, Dental, Vision and 401k
Short term, long term disability, and life insurance (100%
employer-paid)
Paid sick time
Compensation package includes Great Equity Incentive Plan
Dog-friendly office
Stocked kitchen
Two offices, one located in SOMA in San Francisco,
California and the other in Tampa, Florida, both locations offering a diverse
group of personalities, innovation, and collaborative culture. Our passion is
helping our customers realize exponential growth.
About the
search firm running this search:
A Recognized Leader in Recruitment in
the Cloud-Based Solution and in the Martec space.
Sourcing top talent is a lot more
than just filling seats. It’s about identifying the best and brightest the
industry has to offer and matching your needs with their wants in a career
change. We leverage the candidate’s talents to enhance your company's long-term
success. As a full-service executive search firm for the information technology
sector, Woodbridge World Wide knows what it takes to attract and retain top
talent in a changing business landscape. When you become our client, we strive
to recognize what you are looking for in your hire/s and also take the time to
learn the process that you would like to follow. Our founder worked in the
industry in a sales capacity. He knows what it takes to be successful and what
it takes to hit a sales quota. We understand what it’s like to make a career
change and can relate our own life experiences to the candidate and client alike.
Woodbridge World Wide provides retained, contingency and priority search
services for all client-facing positions in the IT niche. As our client, you
can expect consistently superior service delivered with the core value of our
company: Partnership!
Specialties:
Recruitment, Recruitment in
Commerce technology, MarTech, Marketing Technology, Retail Technology,
Enterprise Software