Product Marketing Manager
Location: USA
Job ID: 1087241
This platform is an innovative credential and breach notification solution. It was created to protect corporate networks and websites from unauthorized access and fraud. They help organizations screen user accounts for known, compromised credentials and block unauthorized authentication. They are a privately owned and funded company, founded in 2016 and located in Boulder, Colorado. They were profitable within the first year of inception and is experiencing significant growth year-over-year due to customer demand and new business sales.
Job Description
A leading edge cybersecurity company is looking for an experienced Product Marketing Manager to help create and deliver messaging and competitive insights to establish positioning in the market landscape through research and collaboration by serving as a subject matter expert. Putting this into practice, it will also require the development of sales enablement tools to support direct sales, channel partners, and channel customers.
Responsibilities
- Messaging & Position: Develop & clearly present positioning and messaging that differentiates the company and product and how the solutions drive value.
- Buyer’s Persona & Buyer’s Process: Understand and document the buyer’s persona, pain points, goals & buying process, including where they get information, and the who, what, when, and why behind the decisions they make.
- Product Launches: Support enhancements & new launches spanning from product positioning and asset creation.
- Market Intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, competitive insights, and potential disruptors
- Research & Reports
- Maintain a competitive database and identify competitive differentiators. Learn, know, and understand the competitors value proposition.
- Develop competitor battle cards Competitive Analysis & Battlecards
- Marketing Assets: Collaborate with leadership, direct sales, channel sales, and marketing to create thought leadership and customer-facing content to drive marketing efforts
- Webinars, whitepapers, articles, data sheets, etc.
- Presentations
- Sales & partner enablement (case studies, pitch decks, battle cards, faqs)
- Website & email copy
- SME: Serve as subject matter expert (SME) and product evangelist with industry analysts and be able to conduct product demo’s as needed for customers and prospects
The ideal candidate:
- Experience in B2B technology product marketing (ideally cybersecurity or IAM) and have the ability to take technical concepts and communicate them to both business and technical audiences.
- Ability to learn quickly and develop engaging messaging and content for various buyers to drive awareness, engagement, and demand.
- Exceptional written and communication skills, as well as presentation capabilities across multiple communication channels.
- The talent to work with everyone at a strategic and tactical level to get the job done.
- Experience facilitating go-to-market activities, including rolling out product enhancements to the market and existing customers.
- Strong project management skills and the ability to multi-task effectively.
Benefits
When it comes to benefits, the company is small, but we're mighty and they offer a full array of excellent benefits, including:
- Flexible work environment: full-time remote, in office, or hybrid at your option
- Unlimited PTO
- Full health, dental and vision insurance with employer covered plans
- 401K with 4% employer match
- Profit sharing plan with annual payouts
- Wellness benefit
- Life insurance
- Disability and workers' comp
About the search firm running this search:
A Recognized Recruiting Leader in Enterprise Software.
Sourcing top talent is a lot more than just filling seats. It’s about identifying the best and brightest the industry has to offer and matching your needs with their wants in a career change. We leverage the candidate’s talents to enhance your company's long-term success. As a full-service executive search firm for the information technology sector, Woodbridge World Wide knows what it takes to attract and retain top talent in a changing business landscape. When you become our client, we strive to recognize what you are looking for in your hire/s and also take the time to learn the process that you would like to follow. Our founder worked in the industry in a sales capacity. He knows what it takes to be successful and what it takes to hit a sales quota. We understand what it’s like to make a career change and can relate our own life experiences to the candidate and client alike. Woodbridge World Wide provides retained, contingency and priority search services for all client-facing positions in the IT niche. As our client, you can expect consistently superior service delivered with the core value of our company: Partnership!
Specialties:
Recruitment, Recruitment in Commerce technology, Retail, MarTech, Marketing Technology, Retail Technology, Enterprise Software.