Business Development Director (US)

Location: NYC
Job ID: 800881

Business Development Director (US)


Our client is a super fast-growing startup company providing Hyper-Personalized Dynamic Creative technology for Digital, Social, and Advance-TV Advertising and they are looking for a talented and experienced VP of Sales.

Position Description:


The ideal candidate will be a team player who is passionately knowledgeable about the digital advertising and Mar-tech space. The chosen candidate will report directly to the CEO and be a key driver of the company's aggressive growth strategy.

·       He/she can easily prioritize and multitask in a fast-paced environment.

·       Highly articulate in discussing complex technical products, solutions and integrations and work across several cross functional teams.

·       Professional, energetic, and service-oriented, and with great communication and networking skills that can build relationships with a wide range of suitable and qualified partners.

·       Sophisticated, curious professional who is looking to make an impact on the business.

·       May have an MBA, management consulting experience or, alternately, 3-5 years of experience working in a related ad-tech company with strong relations across the industry and ecosystem.

·       Must be a self-starter with a demonstrated ability to build relationships both internally and with clients.

Position Requirements:

·       Cross functional role will include building and maintaining relations with ecosystem partners; DSPs, DMPs, Measurement, Identity, Verification, CDPs, Data Providers and other ecosystem requirements. Work closely with integration teams to support platform integrations.

·       Builds agency relationships as preferred DCO and personalization partner / vendor.

·       Leverage relations with existing clients to establish partnership programs with leading OTT/CTV publishers & platforms.

·       Commercial lead for CTV/OTT publisher/platform partnerships, SSAI providers, DSPs, measurement, data partners and Identity solutions.

·       Drive adoption of OTT/CTV Video capabilities and help position the company as leading OTT/CTV Dynamic Creative Optimization (DCO) video platform with partners, agencies, advertisers and industry and at events (press & conferences).

·       Work with Marketing/Sales/Strategy teams to create internal and external materials.

·       Provide subject matter expertise to sales/account teams where OTT/CTV and Identity solutions are required.

·       Cross functional role will include partnerships to enable personalization and measurement within omnichannel (mostly Programmatic and OTT/CTV) product capabilities.

·       Work with data and Identity partners to integrate and leverage ID solutions and new audience-related products.

·       Support new business and product lines as we expand into new market verticals.

·       Explore sales channel opportunities with existing/new DSP/Media partners.

Success Criteria:

·       Drive CTV/OTT adoption of tags for ad serving (where possible), tracking/reporting and measurement.

·       Positioning the video capabilities (OLV, OTT/CTV).

·       Drive adoption of DCO/Personalization framework solutions within ecosystem partners (Omnichannel).

·       Drive incremental overlay revenue.


·       8-10 years of relevant experience in Ad-tech (DCO/Personalization space a big bonus).

·       Deep knowledge and experience in some of the target verticals (Auto, Retail, Finance, CPG, Entertainment)

·       Experience communicating with / presenting to clients across various levels and teams (audiences will include senior clients, Ad Ops and analytics teams, senior media and creative agencies leadership)

·       Experience authoring client-facing content, including white papers, best practices / playbooks, and by-lines.

·       Experience in consulting to Sales, Account teams is a plus.


Position is NYC (Remote location is an option).

Compensation commensurate with experience.


About the search firm running this search:

A Recognized Recruiting Leader in Enterprise Software.


Sourcing top talent is a lot more than just filling seats. It’s about identifying the best and brightest the industry has to offer and matching your needs with their wants in a career change. We leverage the candidate’s talents to enhance your company's long-term success. As a full-service executive search firm for the information technology sector, Woodbridge World Wide knows what it takes to attract and retain top talent in a changing business landscape. When you become our client, we strive to recognize what you are looking for in your hire/s and also take the time to learn the process that you would like to follow. Our founder worked in the industry in a sales capacity. He knows what it takes to be successful and what it takes to hit a sales quota. We understand what it’s like to make a career change and can relate our own life experiences to the candidate and client alike. Woodbridge World Wide provides retained, contingency and priority search services for all client-facing positions in the IT niche. As our client, you can expect consistently superior service delivered with the core value of our company: Partnership!



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