Content Marketer / Lead
Location: San Francisco, CA
Job ID: 281771
Content Lead
Reports to: VP of Marketing
Based at: San Francisco, CA Office (SOMA)
Our client offers a full-stack, enterprise-grade
eCommerce platform used by over 10,000 merchants (customers), processing over
150 million transactions, valued at $4 billion in GMV. They combine advanced
ecommerce technology and a desire to solve online seller problems to help
entrepreneurs build and scale profitable companies. Their platform offers:
Online Store (Website)
Billing
Payment Portal
Analytics
Security
Revenue Maximization
And even full-service Subscription Management
We are looking for a new addition
to our Marketing team to focus on content creation and strategy. Your need to
believe in the power of great content to be a good fit for this position!
Content can help our customers better run their businesses, become established
as a thought leader in the eCommerce and subscription management space, and
communicate value to diverse audiences. An ideal candidate is passionate about
great copy, telling stories, and
crafting content that people genuinely love to read. This is a new role and
comes with the opportunity to define the future of content in the company.
What You’ll Do Here
·
Develop and execute on a
comprehensive content strategy for customer acquisition and growing our brand
voice.
·
Manage and create a rich content
calendar that supports a regular cadence of various types of content including:
blog posts, white papers, ebooks, reports, videos, infographics, that are aligned
to the buyer journey.
·
Develop our editorial style guide
and tone guidelines to ensure a cohesive brand voice.
·
Serve as Pilot's in-house editor
for both internal and external content.
·
Measure and optimize the
effectiveness of our content by developing reporting, KPIs, and metrics for
each content channel
·
Lead the distribution and
promotion strategy for content pieces with SEO, email, content syndication, and
partnering with demand generation.
Required Experience, Knowledge,
and Skills
·
4+ years experience in
copywriting or journalism, ideally in a B2B environment.
·
Superior writing skills. You’ll
need to demonstrate you can successfully write and edit content for a
specialized industry.
·
Understand the connection between
content and SEO. You’ll need to create content that helps SEO efforts.
·
Ability to think critically and
analytically when evaluating projects. You don’t need to be a
·
data analyst, but you should be
able to identify success metrics, track, and report the impacts of projects.
·
Strong knowledge and/or previous
experience in e-commerce and subscription management is a huge plus. You don’t
need it, but you will need to become a subject matter expert and understand the
space deeply in order to create powerful content.
Compensation:
Stock equity
Unlimited vacation time (approved by manager)
Salary commensurate with experience
Conference, learning and development budget approved as
required
Benefits:
Medical, Dental, Vision and 401k
Short term, long term disability and life insurance (100%
employer-paid)
Paid sick time
Compensation package includes Great Equity Incentive Plan
Dog-friendly office
Stocked kitchen
Two offices, one located in SOMA in San Francisco,
California and the other in Tampa, Florida, both locations offering a diverse
group of personalities, innovation and collaborative culture. Our passion is
helping our customers realize exponential growth.
About the
search firm running this search:
A Recognized Leader in Recruitment in
the Cloud-Based Solution and in the Martec space.
Sourcing top talent is a lot more
than just filling seats. It’s about identifying the best and brightest the
industry has to offer and matching your needs with their wants in a career
change. We leverage the candidate’s talents to enhance your company's long-term
success. As a full-service executive search firm for the information technology
sector, Woodbridge World Wide knows what it takes to attract and retain top
talent in a changing business landscape. When you become our client, we strive
to recognize what you are looking for in your hire/s and also take the time to
learn the process that you would like to follow. Our founder worked in the
industry in a sales capacity. He knows what it takes to be successful and what
it takes to hit a sales quota. We understand what it’s like to make a career
change and can relate our own life experiences to the candidate and client alike.
Woodbridge World Wide provides retained, contingency and priority search
services for all client-facing positions in the IT niche. As our client, you
can expect consistently superior service delivered with the core value of our
company: Partnership!
Specialties:
Recruitment, Recruitment in
Commerce technology, MarTech, Marketing Technology, Retail Technology,
Enterprise Software