Director / Manager of Product Marketing

Location: San Francisco, CA
Job ID: 281769

Product Marketing Manager
Reports to: VP of Marketing
Based at: San Francisco, CA Office (SOMA)

Our client offers a full-stack,
enterprise-grade ecommerce platform used by over 10,000 merchants (customers),
processing over 150 million transactions, valued at $4 billion in GMV. They
combine advanced ecommerce technology and a desire to solve online seller
problems to help entrepreneurs build and scale profitable companies. Their
platform offers:

Online Store (Website)


Payment Portal



Revenue Maximization

And even full-service
Subscription Management


We are looking for a top-notch
Product Marketing Manager to join a growing marketing team. This individual
will be a self-starter, highly motivated, and hopefully have a working
knowledge of e-commerce and subscription billing and management. The ability to
create compelling messaging and differentiated content assets to support
awareness creation and demand generation for all go-to-market channels, is a
core competency. Experience in bringing new products to market is also
important. This role will report directly to the VP of Marketing.

This person will also be
responsible for supporting and strengthening how they grow through their
partnership channels and value-added services. There is deep cross-team
collaboration with Sales and Client Success as well as product and you will
need to be that “bridge.”

What you’ll do here:

·      Be an eCommerce expert, a
customer expert, the market, martech, and know who the competition is.

·      Collaborate with
cross-functional teams (including marketing, product, sales and client success)
to create integrated marketing moments.

·      Develop market analysis
including market research, market problem definition, market sizing and
business competitive analysis resulting in a market requirements document that
feeds into the product strategy.

·      Define customer segments, use
cases/scenarios, buyer personas to build positioning, targeting, pricing and
messaging specific to customers.

·      Understand customer pain points and define a clear and compelling value proposition, competitive differentiation,
and customer success stories to market.

·      Create strategies for new
product launches and go-to-market recommendations for respective marketing
portfolios; Partnerships and Value-Added Services.

·      Create eCommerce-specific offers
and messages that are compelling, relevant and differentiated in the market.

·      Actively investigate high
potential product marketing opportunities to test and incorporate into channel
strategy (i.e. audience / creative / landing page - optimizations).

·      Have strong copy-writing and
content writing abilities.

Required Experience, Knowledge,
and Skills:

·      A degree isn’t required,
relevant startup experience and demonstrated past performance/results will be
considered alongside formal education.

·      Highly motivated energetic
self-starter, passionate and deeply knowledgeable about the e-commerce space,
with a strong vision on where the markets are headed.

·      4+ years combined work
experience with B2B customer segments, in marketing tech, SaaS, cloud or mobile
technology, and/or relevant eCommerce industries.

·      Strong analytical,
communication, organizational, presentation and leadership skills.

·      Strong written and verbal
communication skills, qualitative analysis skills, and project management
skills required.

·      Excellent interpersonal skills
with experience leading cross-functional teams and interacting with technical,
non-technical, professional, and executive levels.

·      Experience creating go-to-market
positioning and strategies in software.

·      Ability to craft compelling
stories, collateral, and tools around technology products and services for both
business and technical buyers.

·      Technically savvy and
intellectually curious about new technologies and how they work/enable new
customer solutions.


Stock equity

Unlimited vacation time
(approved by manager)

Salary commensurate with

Conference, learning and
development budget approved as required


Medical, Dental, Vision and 401k

Short term, long term disability
and life insurance (100% employer-paid)

Paid sick time

Compensation package includes
Great Equity Incentive Plan

Dog-friendly office

Stocked kitchen

Two offices, one located in SOMA
in San Francisco, California and the other in Tampa, Florida, both locations
offering a diverse group of personalities, innovation and collaborative
culture. Our passion is helping our customers realize exponential growth.

About the search firm running this search:

Recognized Leader in Recruitment in the Cloud-Based Solution and in the Martec


Sourcing top talent is a lot more than just filling
seats. It’s about identifying the best and brightest the industry has to offer
and matching your needs with their wants in a career change. We leverage the
candidate’s talents to enhance your company's long-term success. As a
full-service executive search firm for the information technology sector,
Woodbridge World Wide knows what it takes to attract and retain top talent in a
changing business landscape. When you become our client, we strive to recognize
what you are looking for in your hire/s and also take the time to learn the
process that you would like to follow. Our founder worked in the industry in a
sales capacity. He knows what it takes to be successful and what it takes to
hit a sales quota. We understand what it’s like to make a career change and can
relate our own life experiences to the candidate and client alike. Woodbridge
World Wide provides retained, contingency and priority search services for all
client-facing positions in the IT niche. As our client, you can expect
consistently superior service delivered with the core value of our company:



Recruitment, Recruitment in Commerce technology,
MarTech, Marketing Technology, Retail Technology, Enterprise Software

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