Director of Demand Generation
Location: New York, NY
Job ID: 193633
Director of Demand Generation
The company we are working with is A full-service media agency, focused on the healthcare vertical. They design and execute consumer and professional campaigns that contribute to measurable business KPIs. Built on relationship marketing principles applied to the broader digital ecosystem, they leverage dynamic technology to deliver brand stories that flow seamlessly from media impression to deep engagement experiences. Well versed across therapeutic areas, they provide turnkey strategy, execution, measurement and insights that matter to brand and enterprise stakeholders. They work with companies like: Pfizer, American Cancer Society, Novartis, Abbott, Sanofi, PharmaDerm, Asurion and others.
The Role
We are looking for a Director of Demand Generation to join our growing marketing team. This role will report to the Head of Marketing and build out the Demand Gen team. The position will conceive of and execute multi-channel strategies (digital media, events, etc.) to drive prospect engagement and achieve pipeline objectives against the target market while also measuring results in a simple, accurate and timely manner. The role is not only quantitative but also qualitative, requiring you to understand the ROI on leads all the way through the acquisition pipeline.
· Oversee overall demand generation strategy, programs, and budget
· Collect data to measure and analyze return-on-investment across all marketing channels (website, paid media, email, direct mail, etc.)
· Collaborate closely with members of demand generation team to create a multi-channel strategy to drive prospect engagement and achieve pipeline targets
· Collaborate closely with sales operations leaders to drive aligned strategies and achieve shared pipeline goals
· Manage demand generation budget including monthly forecasts, ROI analysis, and recommendations for optimization
· Present pipeline dashboards in weekly sales & marketing meetings, including detailed analysis of program and channel results
· Leverage reporting and attribution data from Salesforce and other marketing platforms to provide a complete picture of marketing performance and ROI
· Develop and implement processes to ensure data integrity across the entire marketing and sales systems stack; from web-to-lead forms via marketing automation to CRM.
· Implement website analytics tools and analysis, benchmarking data and implementing industry best practices.
About Us:
A Recognized Leader in Recruitment for the Cloud-Based Solution in the Martec space.
Sourcing top talent is a lot more than just filling seats. It’s about identifying the best and brightest the industry has to offer and matching your needs with their wants in a career change. We leverage the candidate’s talents to enhance your company's long-term success. As a full-service executive search firm for the information technology sector, Woodbridge World Wide knows what it takes to attract and retain top talent in a changing business landscape. When you become our client, we strive to recognize what you are looking for in your hire/s and also take the time to learn the process that you would like to follow. Our founder worked in the industry in a sales capacity. He knows what it takes to be successful and what it takes to hit a sales quota. We understand what it’s like to make a career change and can relate our own life experiences to the candidate and client alike. Woodbridge World Wide provides retained, contingency and priority search services for all client-facing positions in the IT niche. As our client, you can expect consistently superior service delivered with the core value of our company: Partnership!
Specialties:
Recruitment, Recruitment in Commerce technology, MarTech, Marketing Technology, Retail Technology, Enterprise Software.