Director of Demand Generation
Location: Chicago, IL
Job ID: 136879
Job Description:
As the Director of Demand Generation, you will be responsible for developing the strategy and executing all program components that drive high-quality leads and the expected Marketing-contributed pipeline. In close collaboration with Sales, the right individual will develop an effective mix of marketing programs that generate and engage leads at all funnel stages. Responsibilities " Collaborate across the Marketing team and with Pre-Sales, Sales, and Services functions to design and execute demand generation strategies that fill the funnel with high quality leads that quickly convert into high-quality opportunities at the expected volumes. " Work closely with Digital Marketing stakeholders to determine the right mix of channels (such as digital advertising, syndication, paid social, PPC, email and direct site buys) and with Programs to identify the appropriate events (i.e. webinars, nurture streams) that engage qualified leads and accounts at all funnel stages. " Partner with the Content, Product Marketing, and Partner Marketing teams to design and fuel your outbound programs with the appropriate branding, messaging and assets to attract and engage the targeted buyer personas at all stages of their journey. " Create and frequently share reports and dashboards that provide visibility into Marketing program progress against established KPIs; continuously monitor program performance and take appropriate follow-up actions to ensure program success and expected business outcomes. " Be detail-oriented; continuously A/B test and optimize; establish actionable outcomes from testing results. " Demonstrate a strong commitment to ongoing Sales alignment to ensure program success. " Own, track and manage the Marketing programs budget. Qualifications " 4+ years demand generation programs in B2B high-tech software industry. " Significant hands-on experience working with Marketing Technology tools, including marketing automation solutions and Salesforce.com; certification in both strongly preferred. " Has a passion for building processes related to demand generation. " Demonstrates expertise designing, executing, and measuring global, regional, and account-specific campaigns. " Possesses a strong mix of demand generation experience, including inbound, digital, social, account-based marketing, etc. " Is highly creative - ability to think outside the box to find new ways to generate interest and excitement among targeted audiences. " Demonstrates exceptionally strong analytical instincts and skills - a self-starter mindset with a proven ability to track every click and dollar for ROI.
Allows Remote: No
Minimum Experience: 3 years
Requires Visa: No
Priorities:
Overall Career Experience
demand generation
Content
marketing
Fit to the job tasks to be done
Cultural Fit
Team Work
Integrity
College Major
About Us:
A Recognized Leader in Recruitment for the Cloud-Based Solution in the Martec space.
Sourcing top talent is a lot more than just filling seats. It’s about identifying the best and brightest the industry has to offer and matching your needs with their wants in a career change. We leverage the candidate’s talents to enhance your company's long-term success. As a full-service executive search firm for the information technology sector, Woodbridge World Wide knows what it takes to attract and retain top talent in a changing business landscape. When you become our client, we strive to recognize what you are looking for in your hire/s and also take the time to learn the process that you would like to follow. Our founder worked in the industry in a sales capacity. He knows what it takes to be successful and what it takes to hit a sales quota. We understand what it’s like to make a career change and can relate our own life experiences to the candidate and client alike. Woodbridge World Wide provides retained, contingency and priority search services for all client-facing positions in the IT niche. As our client, you can expect consistently superior service delivered with the core value of our company: Partnership!
Specialties:
Recruitment, Recruitment in Commerce technology, MarTech, Marketing Technology, Retail Technology, Enterprise Software.